Hofstede Optiek, Netherlands by Nowotny Architecten «

  • Dutch architect Alexander Nowotny designed a retail space for an optician/eyewear company in The Hague, Netherlands. The shop as a stage. Very exciting and experimental approaches to shop design can be observed at opticians as of late. The new Hofstede salesroom had to be both entertaining and seductive, had to stimulate all the senses without being loud and vulgar. The concept had to embody the opposite of monotonous, overfilled shop windows and endless display racks inside. Hofstede shows frames without exception in display cases, also in the shop window.

    The products are presented as unique items, because the customers themselves, of course, would like to be unique and buy something unique. Most of the frames are locked away and taken out for the personal consultation with the customer. Self-service only applies to sunglasses. The customer should be served and be given the feeling that he or she is a “star”

    The interior is designed all of a piece. It is a harmonious composition, a walk-in sculpture. The organically shaped interior exerts an attraction upon entering it and transports the customer gently through the room, as it were. Pleasant feelings and associations with the warmth and security of the interior of a body should be generated. All load-bearing walls and the ceilings are covered with facing elements. Upon every movement in the shop, the effect of this fascinating composition of curved, slanted, rising and falling lines changes as the perspective changes. The impact is enhanced by the use of mirrors which visually enlarge the room and seemingly eliminate its boundaries, the walls and ceilings.

    Leave a Reply



Latest Articles

Hofstede Optiek, Netherlands by Nowotny Architecten
Dutch architect Alexander Nowotny designed a retail space for an optician/eyewear company in The Hague,...

Garden Lounge
Two lounge chairs and a fountain make this patio a great place to hang out with friends or take a nap....

In Heather’s Dining Room
“When I was looking for a house, one of the criteria was a dining room big enough for my 9-foot-long...

How to Choose a Bedroom Paint Color
Color — it breathes and blends reality with imagination. Choosing the perfect paint color for a bedroom...

TOH TV’s Auburndale House: Before and After
Remodeling is no task for the timid—especially if you’ve barely lived in your house before taking...



More From Our Network

  • Dangling Centerpiece Dangling CenterpieceDangling Centerpiece
    The overscale chandelier hanging inches above the table puts a twist on the typical centerpiece and fosters a sense...
  • Powder Room to Bar and Laundry Powder Room to Bar and LaundryPowder Room to Bar and Laundry
    The Challenge: How do you add a laundry room to a modest 1930s cottage without losing crucial closet space? The...
  • Home Field Advantage Home Field AdvantageHome Field Advantage
    While there’s nothing like hearing the roar of the crowd, the sound of the marching band, and the announcer’s...